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Monday, May 12, 2014

Netflix Upping Prices by $1

Netflix sent an e-mail to all current subscribers to their service informing them of a price increase in the service. Below is the e-mail in full that I received from the company:

In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years.
You can review your membership details at any time by visiting Your Account. As always, if you have questions, we are happy to answer them. Please call us at any time at 1-888-357-1516. 
–The Netflix Team

In summary, current subscribers will not see an increase in their membership price for 2 years, guaranteed by the company. The digital-only price for instant viewing through the web has been $7.99 for a few years at the same price for Hulu Plus. The new price will increase by one dollar. Netflix says that they are doing this to "continue adding more movies and TV shows".

Personally, I never minded a price increase in the service if it meant getting more content especially releases coming sooner. But with this announcement, subscribers should see new content and/or less content being removed from the service. Otherwise, users will feel cheated in the new price.

This is not the only change the company is making. The company is also teasing a new logo with its newest releases.



Netflix has been making waves in the last half decade as they continue to make ground-breaking original series exclusively for their service. House of Cards season 2 gained just as much acclaim as the first season had and it is expected that its other series', Orange is the New Black, will be just as popular when season 2 releases on June 6, 2014. Could we see more new series in the next two years or perhaps some other changes within the company with this added revenue?

What do you think of this increase? Nobody wants to pay more, but if it means more content at one dollar extra per month/$12 extra per year, does it seem worth it to you?

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